Category: Digital Marketing
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Lessons learned on how social media works in 2015 from Cincinnati Reds manager Bryan Price
Read more: Lessons learned on how social media works in 2015 from Cincinnati Reds manager Bryan PriceEvery business is trying to adjust to the new era of media, instant access through Twitter and other social media outlets. Major League Baseball is an entity that has actually done a very good job of harnessing the power of the internet.
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How did the newspaper industry lose its classified advertising business to such an ugly, scam filled
Read more: How did the newspaper industry lose its classified advertising business to such an ugly, scam filledIn sports, there are times when the underdog wins the game and you can’t help but wonder, “How in the world did they ever win?” In the newspaper world, I sometimes can’t help but say that very phrase when it comes to craigslist.
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The history of native advertising as told by HBO’s “Last Week Tonight”
Read more: The history of native advertising as told by HBO’s “Last Week Tonight”As I head to the Mega-Conference in Atlanta this week (big conference for newspaper and online publishers), my goal is to learn more and understand what I already think I know a little better. That might be tougher than it sounds, given the ever changing landscape for publishing and marketing these days.
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Facebook posts by well-known brands are only reaching 2% of the page fans; Forrester Research
Read more: Facebook posts by well-known brands are only reaching 2% of the page fans; Forrester ResearchIt has been nearly a year in the making, and by mid January the marketing landscape will change significantly for many small business operators. Many businesses have built up and now rely heavily on organic reach of their audience through their Facebook page.
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31 billion digital coupons to be redeemed annually within three years
Read more: 31 billion digital coupons to be redeemed annually within three yearsMobile coupons continue to grow, which is not exactly breaking news I realize. According to Juniper, there will be more than 31 billion digital coupons redeemed annually within the next three years. And while any success coupon program should include a digital component, traditional print coupons still play a vital role.
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Relaunched Foursquare app tracks users even when closed
Read more: Relaunched Foursquare app tracks users even when closedThe push to get data from consumers is never ending. I’m more than willing to give some data to gain discounts, insider knowledge and more. But I want to be the one making the decision of when to give my info and when not.
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Searching for alternatives to paywalls for newspaper websites
Read more: Searching for alternatives to paywalls for newspaper websitesWhether a newspaper should or should not have a pay wall on their website is a hotly debated topic in certain circles. One thing that is clear to me is that one size clearly does not fit all; especially in the newspaper business.
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Level of engagement with your social media audience is as important as the number of followers
Read more: Level of engagement with your social media audience is as important as the number of followersWhen it comes to social media marketing, the measuring stick for success has been quantity up until this point. Quantity is still important, especially if you don’t feel your at a high number yet which is the case with a brand I’m help manage presently.
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Five key steps to gain audience through viral content
Read more: Five key steps to gain audience through viral contentA recent article showed in detail how the New York Times was losing home page views, as how consumers surf the web continues to evolve. That article, and my blog post about it, also pointed out that total page views for the Times did not decline. The reason was the amount of traffic coming to…
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Are metered paywalls about to become a thing of the past for newspapers?
Read more: Are metered paywalls about to become a thing of the past for newspapers?The past week or two has found me in the midst of a couple really good conversations about newspaper websites, and specifically the use of a metered paywall. I only wish I had the definite answer as to how best to navigate the waters ahead of the newspaper industry in regards to their websites and…