Category: Digital Marketing
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Sending Emails to grow your business is still a great resource, when used properly
Read more: Sending Emails to grow your business is still a great resource, when used properlyI thought it would be fun to give you a quick peek into my email inbox. Exciting, right? Prior to Covid, my inbox would see a steady stream of emails coming from people I’ve never spoke with, never met and have no idea about their products and services multiple times per hour. Since Covid, that…
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Screen health concerns could help traditional media, especially newspapers
Read more: Screen health concerns could help traditional media, especially newspapers“I’m a digital explorer in analog roam, and everybody’s on the phone.” — Jimmy Buffett from his 2006 song “Everybody’s On The Phone” On more than one occasion, I’ve been accused of spending too much time staring at my phone screen. Guilty as charged. While I’m not ready to call it an addiction, the phone…
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Traditional media’s fight with Facebook for ad dollars
Read more: Traditional media’s fight with Facebook for ad dollarsIt was a startling headline: Facebook has lost $70 billion in 10 days – and now advertisers are pulling out. That was the knee-jerk reaction to the news in late March that user data from Facebook had been sold to Cambridge Analytica. In the time since, Facebook’s stock price has rebounded, and the outrage by…
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First impressions are critical in new business development for media companies
Read more: First impressions are critical in new business development for media companiesI’ve recently spent some time on vacation, getting away from the normal routine and enjoying some warmth and sunshine in Florida. I’m like everyone else in that vacation time is precious and I want to make the most of it. Deciding where to eat on vacation is a big decision. Once the destination has been…
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Good news for newspapers regarding media’s digital migration
Read more: Good news for newspapers regarding media’s digital migrationWe are a storytelling society. Think about someone you know, or perhaps someone famous and think about what attracted you to them. Chances are it could be the way they communicate and their ability to tell a good story.
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Facebook is trying to be newspaper’s friend while going after recruitment advertising revenue
Read more: Facebook is trying to be newspaper’s friend while going after recruitment advertising revenueFacebook has made some news this week. On February 16, founder Mark Zuckerberg posted a 5,000 word essay on a wide variety of topics. As Facebook tries to tackle fake news, their leader talks about the importance of the local news industry. Yet that same week, Facebook announced that they were beginning to focus on…
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Tis the season for targeted marketing messages using your digital footprint
Read more: Tis the season for targeted marketing messages using your digital footprintIf you share a computer with someone you’re trying to buy a surprise gift for this holiday season, you might want to clear out your browser activity. The future of advertising is about strategic use of data, and that was on display this morning for me. As I checked up on Facebook, my wife’s Christmas…
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How legacy media can position itself to compliment SEO campaigns
Read more: How legacy media can position itself to compliment SEO campaignsIn my early days of advertising sales for a newspaper, one of our biggest competitors was yellow pages. There were multiple books competing in a relatively small market. In fact, I worked at a newspaper that even started its own yellow pages product.
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Marketing win for Arby’s for their handling of The Daily Show with finale TV spot
Read more: Marketing win for Arby’s for their handling of The Daily Show with finale TV spotKudos to Arby’s for making the best of a bad situation and turning it around into a win for their marketing team and their brand. Arby’s Restaurants have been the butt of numerous jokes and jabs at the hands of The Daily Show’s Jon Stewart.
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Phantom update from Google is real, and having impact on website rankings
Read more: Phantom update from Google is real, and having impact on website rankingsHave you noticed that your Google ranking and thus your site traffic has dropped? Well, you’re not alone! Google has finally come out acknowledged that they have tweaked their quality score, and as a result that change has altered search engine ranking since roughly the first of May.
