Success on the baseball diamond, especially when it comes to winning the World Series in October, relies heavily on pitchers. Starting pitchers set the tone for the team, and can keep the team in the game even if the rest of the team is struggling. In my lifetime, the importance of a ‘closer’ on your…
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As hard as I try, I just can’t avoid sports analogies when I talk about business. Since I’m such a big baseball fan, those metaphors tend to be based upon actions on the diamond. Every spring I head to Florida to catch some sun, a few beers and as many spring training baseball games I…
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I must confess, the headline grabbed my attention. “We’re all in the advertising now” sort of speaks to me since I, well….I’m in the advertising business! The article went into detail on how many consulting companies are adding marketing and advertising to their portfolio. It is the classic product extension move by companies such as…
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Tax season is upon us, with the April 15th deadline quickly approaching. One of the tasks at my household over the past few days has been gathering the necessary documentation so that we can visit our tax preparer in the coming days.
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There is a tradition in my house every February that dates back a few decades that signifies that spring is coming. It’s not Groundhog’s Day, but rather the Westminster Kennel Club championships from Madison Square Gardens in New York.
It has been a week since Super Bowl 49. The game was excellent; but for me the halftime entertainment and the commercials were average. But that is not my observation from the big game. I think a lot of people could learn lessons to help better themselves in their lives through some key events that…
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January 1 is always a highly optimistic day for all of us. A clean slate of a year in front of us, and hopefully perspective on the past year. Here’s to a happy and prosperous New Year for us all. Looking ahead to 2015 for marketing and advertising, one of the big trends to come…
Just before Christmas, I wrote about how I don’t offer up the traditional memo any longer. I have great respect for the memo that Warren Buffett offered up to managers within Berkshire Hathaway, which proved that there is still a place in business for a well written memo from the top.
Memos have lost their place in the business place for the most part. I’ll send a broadcast email, which is just another name for a memo I guess. I think when social media started compiling the worst / meanest memos of the year is when I officially stopped using the Microsoft Office template for memos…
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Various newsrooms across the country and preparing for their coverage of Black Friday spending. Retailers have been preparing, some since last January on their planned coverage for Black Friday. And consumers are plotting their store coverage, anxiously anticipating the arrival of their newspaper on Thursday with specific inserts to get those big deals.