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Beautifully simple approach to leadership from Amazon

Everything you read about Jeff Bezos leads you to believe he is a business mad-man. Cutting edge technology and business thinking that he has been the driving force for has created Amazon, which is disrupting the entire retail business eco-system. And it all originating from the Bezos way of thinking.


But is his approach all that radical? Is what Bezos is preaching incredibly advanced, or just beautifully simple?


The Leadership Principles for Amazon


I'm presently looking to fill a management role within the organization, and we're struggling to find that ideal candidate. Finding the technical skills required is somewhat easy, but trying to find someone with the technical skills and the leadership skills combined proves elusive.

And that's not just in my organization. A lack of leadership is apparent in a great deal of companies that I interact with on a regular basis.


Can you teach leadership? I'm not sure, but you can offer up guides to help encourage the leadership that every individual holds within them. And the Leadership Principles at Amazon can help. You can reach the full details of the list at https://www.amazon.jobs/principles, but here are the 12 essential points:


  • Customer Obsession

  • Ownership

  • Invent and Simplify

  • Are. A lot.

  • Learn and Be Curious

  • Hire and Develop the Best

  • Insist on the Highest Standards

  • Think Big

  • Bias for Action

  • Frugality

  • Earn Trust

  • Dive Deep

  • Have Backbone; Disagree and Commit

  • Deliver Results

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