The push to get data from consumers is never ending. I'm more than willing to give some data to gain discounts, insider knowledge and more. But I want to be the one making the decision of when to give my info and when not.
There is technology being used on a trial basis which scans data on shoppers phones when they are in a store. They are able to see what website you've visited, what cookies are on your web browser. To me, this is an invasion of my privacy.
Yesterday, I found out that the newly launched Foursquare app was now tracking users location even when the app is closed. Last night, I deleted the app from my phone.
Foursquare is an app that I've used for several years, with the understanding that I give them some of my shopping info. In turn, I received a few discounts from merchants that were partnering with the start up social media company.
Foursquare is getting away from the gamification of check ins, and is now trying to be like Yelp!, and a resource for consumers looking for details on a business. This seems like a logical step in their business plan, but an over step in my estimation in how to treat users.
Read the full details about their new business plan and location tracking at:
http://blogs.wsj.com/digits/2014/08/06/foursquare-now-tracks-users-even-when-the-app-is-closed/?mod=e2fb
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