http://www.nielsen.com/us/en/insights/news/2016/newspapers-deliver-across-the-ages.html?cid=socSprinklr-Nielsen
A lot to digest here but well worth the time, I believe. And something that people associated with the newspaper business, or media buyers who have forgotten newspapers, should pay attention to!
69% of the population in the US read a newspaper in the past 30 days according to a study from Nielsen released last Thursday. That nearly 170 million in the US.
81% of monthly newspaper readers engage with the print product, with 51% reading print exclusively. Translated -- if you are buying print only you are missing out on a huge segment of readership.
30% of those that read read both print and digital
49% read a newspaper on at least one digital platform
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