Kudos to Arby's for making the best of a bad situation and turning it around into a win for their marketing team and their brand. Arby's Restaurants have been the butt of numerous jokes and jabs at the hands of The Daily Show's Jon Stewart.
The finale for Jon Stewart's run on The Daily Show is coming soon, and Comedy Central's working on selling out the available inventory. Estimates are the :30 spots are going for $230k each which is a nice boost from the typical $46.2k per spot earlier this year.
Arby's is buying a spot on the show, despite hundreds of lampoons by the writers of the satire show. The TV spot from Arby's features a collage of the comments made by Stewart with the tune "Thank You For Being A Friend" playing in the background. "Not sure why, but we'll miss you" is on the screen as the commercial ends.
This isn't the first time the Arby's marketing department has gained free publicity and positive brand awareness off of The Daily Show. When Stewart announced he was leaving The Daily Show, the Twitter feed for Arby's offered him a job. That message was retweeted over 2,000 times.
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