Creating a powerful marketing message that is produced in such a way that evokes emotion is as difficult as talking a round bat and hitting a round baseball coming at you at 100 mph. There are many more marketing fails that successes, especially that score on such a high level.
Each year, that statement is proven out by the various flops of advertising in the Super Bowl broadcast. Tonight, you can see an extremely well down message during the Major League Baseball All-Star Game.
Kudos to Nike for their Derek Jeter tribute ad. The :60 spot is very well done; understated and graceful and yet creates a heartwarming association between the view regardless of the team you support, Derek Jeter and the New York Yankees and of course, Nike.
You can get a sneak peak of it today before the game tonight:
As a Boston Red Sox fan, I've rooted against Jeter his entire career. I do have great respect for him and his ability though. This commercial appeals to all, including people like me that have rooted against him. That proves to me that this is a powerful message.
コメント