There have been some mentions about the slowly (very slowly) eroding audience for Facebook. I've mentioned it before as well, as more of the younger audience leaves Facebook for other social media options.
Facebook's initial appeal was to attract the younger audience. Expose those 18 to 24 year olds to your brand and try to develop lifelong brand loyalty. Younger audiences are less loyal to brands than ever before, but there is still great value of going after that group.
Younger Facebook users are spending less time on the site, and there have even been some recent studies showing audience declines in Facebook usage in the younger demographics. But the latest Pew Research information is still very positive for Facebook, as well as for businesses looking to market through the social media outlet.
The Facebook audience continues to grow, and they are very much engaged in use of the social media site. A staggering 71% of adults use Facebook, up from 67% last year. Another staggering number, 60% of users visit Facebook at least once per day.
With that kind of market penetration and active engagement, Facebook stands to attract more and more advertising dollars.
The full story can be found at: http://smallbusiness.foxbusiness.com/marketing-sales/2014/01/06/facebook-still-ripe-for-small-business-marketers/
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