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Infected online advertising a growing threat to online publishers
Online security is a big concern, and a growing business around the world. While hard for me to understand, there are people out there in...

Pete Van Baalen
Feb 1, 20142 min read
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Is the cost of Super Bowl advertising worth it, as prices top $4 million per spot
I'm a sports fan, and because of that I'll be watching the Super Bowl this Sunday. Living in Indianapolis, I can't help but root for...

Pete Van Baalen
Jan 27, 20141 min read
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How big data can steal information from your smartphone to provides marketing and advertising insigh
Perhaps I should be afraid of big data for the intrusions that it brings into my life. For all of my concerns, I'm still overwhelmed with...

Pete Van Baalen
Jan 14, 20142 min read
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Are Super Bowl TV commercials worth the money advertisers are paying for them?
The NFL is down to its final four, and the teams for Super Bowl 48 will be set within the week. For marketing, the showcase of creativity...

Pete Van Baalen
Jan 13, 20142 min read
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71% of adults are on Facebook, with 60% visiting at least once per day according to latest survey
There have been some mentions about the slowly (very slowly) eroding audience for Facebook. I've mentioned it before as well, as more of...

Pete Van Baalen
Jan 6, 20141 min read
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How TV manufacturers and cable operators can harvest data to provide better content and advertising
It was announced a few weeks back that LG Smart TVs were caught sending data on viewer habits of those using LG sets. There was a mini...

Pete Van Baalen
Dec 31, 20132 min read
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The most memorable advertising of 2013
Christmas is over, and now it is time to start looking back on the year 2013. The good, the bad, the accomplishments and the things still...

Pete Van Baalen
Dec 26, 20132 min read
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Mark Cuban uses newspaper industry as an example on how business must adapt to survive in the future
Friday night has become a 'must see TV night' for me, and I think it would help sales reps around the world if they would do the same....

Pete Van Baalen
Dec 18, 20132 min read
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Craigslist starts charge auto dealers for advertising
Beleaguered publishers have struggled to find good news when it comes to classified advertising. The change of habits has created new...

Pete Van Baalen
Dec 16, 20131 min read
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Pruning away the fake Twitter followers on accounts should be a priority for marketers
Recently, it was announced that Twitter was infested with fake accounts, bots that were bloating followers across the platform. That...

Pete Van Baalen
Dec 15, 20132 min read
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Newspapers continue to change their revenue model, leaning more on consumer generated revenue
The random musical soundtrack has had a central theme: change. It started this morning with David Bowie's 70's classic "Changes",...

Pete Van Baalen
Dec 11, 20132 min read
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Building lasting businesses and brands the way Walt Disney and Jimmy Buffett did it
Some of my earliest memories involve the worlds created by or brought to life by Walt Disney. From the epic family trip in the early...

Pete Van Baalen
Dec 7, 20134 min read
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Cyber-Monday was a very mobile shopping day for retailers
In case you weren't convinced of the seismic shift to mobile, then perhaps the latest stats from Cyber-Monday can convince you....

Pete Van Baalen
Dec 3, 20131 min read
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How a professional basketball team has discovered the value of customer service 'the Disney Way"
It use to be that if you called a business a "Mickey Mouse operation" it was an insult. But today, it is a compliment and a sign that the...

Pete Van Baalen
Dec 1, 20132 min read
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Funny and creative advertising does not mean it is effective advertising
For many years, the Monday morning sales meeting with my advertising staff following the Super Bowl has consisted of a review of the ads...

Pete Van Baalen
Nov 27, 20131 min read
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152 year old newspaper could be the next victim of a changing reader and tight economy
Tough times continue for print media. A story broke today that the 152 year old Stars and Stripes newspaper could be on the chopping...

Pete Van Baalen
Nov 26, 20132 min read
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Champion the cause of locally owned businesses with Small Business Saturday
Has Black Friday lost some of its edge? From my observations, I think perhaps the single day known as Black Friday has lost some luster....

Pete Van Baalen
Nov 26, 20132 min read
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Traditional publishers must talk with their audience through social media and not to their audience
Business guru Tom Peters has been someone I've looked to for inspiration for a number of years. He wrote that if you want to achieve...

Pete Van Baalen
Nov 22, 20132 min read
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Google's gmail proves to be very difficult for email marketing companies
Black Friday is just over a week away, but you might never know it. Amazing how the digital age is changing shopping patterns, with more...

Pete Van Baalen
Nov 21, 20132 min read
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When creativity and good copy writing create good advertising copy
I came across the latest Foot Locker ad copy from a friend's post on Facebook. Thanks Pam Wells-Lego for dishing out a breath of fresh...

Pete Van Baalen
Nov 19, 20131 min read
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