Marketing | PeteVanBaalen.com

Tis the season for targeted marketing messages using your digital footprint

Dec 15, 20161 min read

Tis the season for targeted marketing messages using your digital footprint

If you share a computer with someone you're trying to buy a surprise gift for this holiday season, you might want to clear out your...

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Pete Van Baalen

Dec 6, 20161 min read

Becoming allergic to mediocrity: Lesson learned from listening to sports radio

"He's allergic to mediocrity." When asked by an ESPN host why Nick Saban is so good at his job as the University of Alabama's football...

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Pete Van Baalen

Nov 25, 20162 min read

Don't plan a sequel for your 2017 marketing plan; innovate!

Steve Jobs, Mark Zuckerberg and Jeff Bezos are all inspiring business leaders. They are icons of the business world that have shaped,...

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Pete Van Baalen

Oct 28, 20163 min read

Feed your business mind with knowledge to find business success

This time of the year in most cities and towns is when your local United Way kicks off their campaign to raise money for local charities....

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Pete Van Baalen

Oct 6, 20162 min read

TV's The Profit supports local newspapers as a great source for business information and knowledge

I love reality TV. Since the very first season of Survivor, I've been a huge fan. Watching how the contestants interact and strategize is...

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Pete Van Baalen

Oct 1, 20163 min read

Major accounts make major mistakes by cutting back or cutting out newspapers from their media buys

If you’ve worked in an advertising department of a newspaper, you’ve either had this phone call or know someone that has. It’s a major...

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Pete Van Baalen

Sep 20, 20163 min read

Two-step sales process: providing solutions to problems and good feelings

I’ve always believed we tend to over complicate the sales process. To me, it is not a question of a 5, 7 or 10 step sales process....

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Pete Van Baalen

Aug 3, 20163 min read

Fundamental steps of sales -- is your sales team asking for the sale?

Success on the baseball diamond, especially when it comes to winning the World Series in October, relies heavily on pitchers. Starting...

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Pete Van Baalen

Jul 30, 20162 min read

Newspaper accused of discriminating against Christians is a distortion of the truth

I hate when people only refer to the media as "the liberal media." Over the years, like my entire adult life, I've worked in media and...

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Pete Van Baalen

Jul 16, 20161 min read

Newspaper advertising triples the effectiveness of a marketing campaign

I've ranted for a little while about the need for positive information in the hands of people, especially sales reps within the newspaper...

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Pete Van Baalen

Jul 7, 20163 min read

Selling a bigger and better audience still differentiates newspaper versus radio, TV and cable

I've had a subscription to Netflix for a couple years now. This monthly service has been used primarily by my wife and son, but even I've...

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Confidence in newspapers continues to sink, but opportunities are still plentiful

Pete Van Baalen

Jun 20, 20163 min read

Confidence in newspapers continues to sink, but opportunities are still plentiful

In the post-Watergate era of the mid 1970's, a Gallup poll of Americans stated that 51% of those surveyed had a lot or a great deal of...

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Pete Van Baalen

May 31, 20163 min read

Telling the audience story correctly for newspapers is critical to future success

It started with a post on Facebook from the parody newspaper The Onion. The humor was evident in the headline, which read: Report: ...

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Pete Van Baalen

May 15, 20162 min read

The need for a free and independent news source is greater than ever

Two days ago marked Friday the 13th. This is a fact that I didn't need to have checked. My wife, quoting a Facebook post a few days...

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Using comedy to create great advertising messages

Pete Van Baalen

May 12, 20161 min read

Using comedy to create great advertising messages

For whatever reason, I never watched a Seinfeld episode while the classic NBC comedy was new. I'm sure I've seen every episode now,...

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Pete Van Baalen

Apr 30, 20163 min read

Find the right sales team and the revenue will follow

Most advertising directors will tell you that their primary job focus is hitting revenue targets. It’s hard to deny that is a very...

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Pete Van Baalen

Apr 13, 20162 min read

ESPN's Dan Le Batard places spotlight on the newspaper industry's problem

Newspapers continue to have an image problem. Many of the bad rumors being spread around are false, or as the old saying goes "The rumors...

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Pete Van Baalen

Apr 3, 20163 min read

Creating a culture of learning and fun is key to long term sales success

As hard as I try, I just can’t avoid sports analogies when I talk about business. Since I’m such a big baseball fan, those metaphors tend...

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Pete Van Baalen

Mar 16, 20161 min read

Media companies next move might be as a service provider / consultant

I must confess, the headline grabbed my attention. "We're all in the advertising now" sort of speaks to me since I, well....I'm in the...

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Pete Van Baalen

Feb 15, 20164 min read

Not all audits are painful. Auditing what rates you charge for advertising can be very revealing

Tax season is upon us, with the April 15th deadline quickly approaching. One of the tasks at my household over the past few days has been...

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