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Circulars inserted into newspapers still drive sales for retailers
The first two months of the year in the marketing and advertising world has certain milestones that seem to come up every year. There is...

Pete Van Baalen
Jan 31, 20182 min read
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Creating an environment that breeds success
With the new year ahead of us, many people take time to reflect on the happenings of the past year, both personally and professionally....

Pete Van Baalen
Dec 22, 20173 min read
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Creating a buzz within your sales organization
Meeting a sales manager for the first time, I always like to learn about their background. It is always good to figure out how they got...

Pete Van Baalen
Dec 1, 20173 min read
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How to combat the marketing expert that proclaims "print is dead"
A few weeks ago, someone dropped a bomb on LinkedIN. Within my circle of connections, the post by Jerry Miller created a lot of ripples....
Pete Van Baalen
Nov 1, 20172 min read
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Incremental improvement of closing ratio will yield big revenue results
Attending the Hoosier State Press Association conference in September, I was fortunate enough to sit in two sessions conducted by Bill...
Pete Van Baalen
Oct 1, 20173 min read
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Finding new business means finding the ability to persevere against being told no
In my office at home is a picture of Abraham Lincoln and a motivational quote. The quote details how big a failure Abe was, especially...
Pete Van Baalen
Aug 7, 20173 min read
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Despite reputation as being stuck in the past, newspapers continue to innovate
If I randomly asked someone to label the newspaper industry, some of the words they would say might be: old, dying, not relevant, boring...
Pete Van Baalen
Jul 23, 20173 min read
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Three key business lessons from watching the movie "The Founder"
I grew up more of a Burger King fan as a kid, in part because my oldest brother used to be a manager at one and would con me into mowing...
Pete Van Baalen
Jul 2, 20173 min read
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Good news for newspapers regarding media's digital migration
We are a storytelling society. Think about someone you know, or perhaps someone famous and think about what attracted you to them....
Pete Van Baalen
Jun 27, 20173 min read
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Most Americans are paying for their news, which translates to good news for publishers
I've always found statistics to be fascinating, which is probably an outgrowth of my love of baseball. Baseball is a sport that is nearly...
Pete Van Baalen
May 15, 20172 min read
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What media companies can learn from the marketing approach of Vera Bradley
It isn't everyday that you get to spend the day at a Hoosier icon's house. And while officially it wasn't the actual house of Barbara...
Pete Van Baalen
May 1, 20173 min read
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Beautifully simple approach to leadership from Amazon
Everything you read about Jeff Bezos leads you to believe he is a business mad-man. Cutting edge technology and business thinking that he...
Pete Van Baalen
Apr 25, 20171 min read
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Tapping into the history of your organization to create a strong team in the future
I found myself with a longer than expected commute today, and got to spend some time with ESPN’s Mike & Mike program. Being from Indiana,...
Pete Van Baalen
Apr 11, 20173 min read
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Time to get 'Lit' with your awareness of marketing for Generation Z
Every marketing and advertising person has faced the question from an account. "How do I reach the next generation of my customers?" It...
Pete Van Baalen
Apr 6, 20172 min read
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Improve your magazine from lessons learned from Southwest: The Magazine
My iPad is fully charged, my favorite tunes on my headphones and headed back home from a great weekend on the west coast, courtesy of...
Pete Van Baalen
Mar 20, 20172 min read
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Political advertising still packs a punch and makes a difference
The impact advertising has on consumer behavior, even in this age of track-ability, is still difficult to define. The old saying, "Half...
Pete Van Baalen
Mar 10, 20172 min read
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Aggressive marketing by the newspaper industry in the era of fake news
Tonight's Oscar broadcast is an opportunity for the movie industry to show off. It is also a prime time event that brings a premium for...
Pete Van Baalen
Feb 26, 20171 min read
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Facebook is trying to be newspaper's friend while going after recruitment advertising revenue
Facebook has made some news this week. On February 16, founder Mark Zuckerberg posted a 5,000 word essay on a wide variety of topics. As...
Pete Van Baalen
Feb 17, 20172 min read
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Many options available for sales training for little or no budgets
I was sitting in a restaurant, getting caught up on email and social media waiting for a former colleague to join me for dinner. As I did...
Pete Van Baalen
Feb 11, 20173 min read
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Using social media to help build relationships and sales
"Before anything else and above anything else, we are relational creatures." For many years, that was a banner that hung at a church I...
Pete Van Baalen
Dec 23, 20162 min read
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